Logo vs. Branding

Clients often confuse Logo Design for Branding, not surprising though, even designers often use these terms interchangeably. Let’s discuss what branding really is, and how it relates to your business’ logo.

Why Professionally Design a Logo?

According to thefreedictionary.com the logo is: “graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.” There are two important aspects mentioned in the definition: trademark and ready recognition. Both basically summarize the key reasons why logo is important.

President Obama’s Marketing Success

Despite the differences in their options, neither Democrats nor Republicans could dispute the brilliance of President Obama’s marketing campaigns. From using a BussFeed video to promote Obamacare, to online interviews with popular Youtube stars, White House marketing during the past seven years was clever, daring, fun, and…  often successful at selling key points to the […]

Social Marketing Made Easy

Whether you are a small business owner or just a proprietor, lack of Social Marketing might create a barrier between you and your clients.

You know you need clients to succeed in your endeavor. However, after spending hours pouring yourself into your work, social marketing might seem like a daunting task. It does not have to be. Social Marketing could be fun and relaxing. Treat it as a time spent with like-minded friends and colleagues (even if they are somewhere in the web-space).

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